Commercial benefits:
* Provide superior shipping service to customers by giving them a direct video connection to the vessel
* Improve general marketing for shipping company e.g. by automatically upload still pictures from vessel to company homepage

Security benefits:
* Live monitoring of security threats
* Use video to fight theft, crime and piracy

Operational benefits:
* Increased visual awareness of fleet operations.
* Monitor ship operations to maintain on board quality procedures
* Store pictures of operational events for later use (e.g. for insurance)
* Provide visual input for remote experts handling on board problems.
* Use video to help doctors dealing with staff health issues or in telemedicine applications